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My full assessment

Set up and Planning

  • Created a business plan
  • Interviewed potential customers
  • Created a prototype
  • Neutral
  • Confident

Market Research

  • Very Confident
  • Very Confident
  • Neutral
  • Neutral
  • Confident

Finances

  • Confident
  • Neutral
  • Confident
  • Confident

Sales

  • Very Confident
  • Very Confident
  • Very Confident

Operations

  • Neutral
  • Neutral
  • Neutral
  • Neutral
  • Neutral
  • Neutral
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EW

Elly Westenberger Entrepreneur

Location
Ottawa, Ontario, Canada
Venture Industry
Arts: Music/Fine/Performing
Languages spoken
  • English
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

Looking for help with time management, setting and accomplishing goals, staying on track/focused, accountability, and figuring out how to create real income from this whole thing!

Actions I’ve taken so far

I have quite a bit of music made, but I'm looking to get a bunch of it professionally recorded (more info on this if we connect), I have also created about 5 T-shirt designs, but I need help sorting through a couple things with the digital aspect of this before I get anything online! I have also started selling crystal jewelry, and I have created a decent following on Instagram for my main Artist page, and have created and started a page for my jewelry as well as my clothing line. A side note I should mention is that I am also a Tattoo Artist, and have created an income off of that, and have an instagram page for it as well. I'm kindof looking for a way to mirror what I've done with that business and bring it over into this world of Music and personal branding!

My future goals

For my music it would be to release more music/albums, to get a profit from it, and to perform whether it be online streams for now, or public life performances where it is allowed! When it comes to clothing line, it would be to get a successfully profitable online store going with ability to grow and even get to a point where I have to hire others to join my team and help me with the business! So then at one point, I would be looking for help with how to hire properly probably haha! But definitely see a lot of room to grow there and would love to explore that area! It fits in with my jewelry making as well, so it would probably all be in one place. Then I'd also love to be able to give spiritual talks and things, maybe even tour and do live events, but my other idea is to incorporate it into my musical performances.

My motivations to work with a mentor

I'd really love a mentor who would be able to help me stay accountable and on track, following through with doing the things I will say I will do. I am also looking for help with general time management in this sense. Of course, one of my main motivations is figuring out how to create a real solid and lucrative income of off this! I'd love to be able to step into the online storefront world in a profitable way with my clothing line! I just feel like I'm a bit scared or nervous of spending the $30 or whatever it is monthly to open my shopify store without getting any sales, so I guess I'd love to work with someone who could help me formulate a game plan for how to make sure I'll be profitable!! That would be an exceptional dream come true with that! But then of course the main goal is to be profitable with my music! But a lot of the music industry is really about connecting and being with others in real life, so I kindof have to do that part on my own. I'd love someone to help me stay accountable for writing more music every day though, that would be super helpful no matter what! There's more but I'll leave this here so I don't type a book :'D


About my venture

Infinite Her

Infinite Her is my musician name, I'm a musician working on solo projects as well as collaborations. It's in the genre of pop/r&b with inspirational, positive and spiritual lyrics with powerful vocals. As well as my music endeavours, I'm looking to start a whole brand around my name, I'm working on starting up a clothing line, singing lessons, spiritual talks, crystal jewelry making, and looking to brainstorm other options for how I can monetize this all into the brand. I want to write a book eventually as well!

Countries of operation: Canada