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My full assessment

Set up and Planning

  • Created a business plan
  • Performed a competitive analysis
  • Assessed the value of the market
  • Interviewed potential customers
  • Created a prototype
  • Tried to sell to customers
  • Very Confident
  • Very Confident

Market Research

  • Confident
  • Confident
  • Confident
  • Confident
  • Confident

Finances

  • Confident
  • Neutral
  • Neutral
  • Confident

Sales

  • Confident
  • Very Confident
  • Confident

Operations

  • Confident
  • Very Confident
  • Very Confident
  • Very Confident
  • Very Confident
  • Confident
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[VC]

Vincent Cudjoe Entrepreneur

Location
Cape Coast, Central Region, Ghana
Venture Industry
Food Products/Grocery
Languages spoken
  • English
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

My challenge now is finding an investor or raising funds for the business.

Actions I’ve taken so far

I have tried reaching out to a couple of people who have the means but has been disappointing in the end although they think its a great business

My future goals

My goal is to bring an investor into it who shares in my dream and to go on to become one of the best fruit juice companies globally

My motivations to work with a mentor

I believe with a mentor's experience, he/she can provide the support, advice and encouragement I need to develop my abilities and insights and see my dream realised.


About my venture

Novel Juice

Novel Juice is based in Cape Coast, Ghana. We produce and sell fresh juices from different kinds of fruits such as pineapple, mango, water melon, and orange. It also comes in nicely branded disposable cups, bottles and gallons. These days’, consumers are more conscious about their health. This is because of education and awareness everywhere. Consumers demand for foods, fruits and juices which are more nutritive and provide health benefits. Fruit juice is one of the fastest growing categories in the beverage segment. It is believed that fruit juice is the most consumed beverage next to water. Also, local farmers suffer high perish ability and have difficulty finding market for their fruits meanwhile Ghana produces only 28% of the juice demand. The rest is imported making this sector a viable business venture with a lot of potential. The system is also choked with a lot of processed fruit juice with preservatives, additives and added color which consumers want to do away with. Fresh fruit juice aren’t easily available and those that tend to be are relatively expensive. Novel Juice is empowering local farmers by providing market for their fresh fruits thereby reducing the rate at which their fruits perish. Our pricing policy allows for all income brackets to purchase our product because it comes in varying packages and prices. We also have a potential of becoming a huge employer. Novel Juice has been a successful product brand in Cape Coast and has managed to build a reputation on offering the most delicious, nutritious, 100% natural juice products [pineapple, mango, melon, pilon (pineapple & melon), orapine (orange & pineapple)] with no artificial flavors, colors or preservatives. The company’s 100% fruit juice has grew in sales over the months it operated and was available in not less than 7 outlets in Cape Coast. We recorded great sales at beaches, churches and events within the area. During our pilot, we produced 400-500 cups per month which is about 80 liters per month for a period of 6 months. We made about $345 profit from sales during the period and feedback was very positive.

Countries of operation: Ghana