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My full assessment

Set up and Planning

  • Created a business plan
  • Performed a competitive analysis
  • Assessed the value of the market
  • Interviewed potential customers
  • Created a prototype
  • Very Confident
  • Confident

Market Research

  • Neutral
  • Confident
  • Neutral
  • Not confident
  • Confident

Finances

  • Confident
  • Neutral
  • Not confident
  • Not confident

Sales

  • Very Confident
  • Very Confident
  • Neutral

Operations

  • Confident
  • Very Confident
  • Very Confident
  • Very Confident
  • Very Confident
  • Confident
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[CJ]

Casey Jones Entrepreneur

Location
St. Paul, Minnesota, United States of America
Venture Industry
Entertainment/Recreation/Events
Languages spoken
  • English
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

I am currently in the development stage—my app is halfway done being developed. I've been doing everything myself so far, and could use help expanding and reaching new potential users. My primary marketing strategy will be traditional (i.e. posters, stickers, guerrilla marketing) but would like to create interest/buzz in other cities to get a hold of the market.

Actions I’ve taken so far

So far I've been posting on Instagram (since Jan 2021) but recently got on TikTok (neither has a big following). My Instagram (linked) is focused on creating a community and posting informational content whereas my TikTok is personal, behind the scenes, and fun/goofy content. I try to keep a consistent posting schedule but am finding that I don't have time to commit in creating consistent content.

My future goals

My goal is to create a community of users who would use the app. I'm inspired by brands like DuoLingo on TikTok because they've created a community of people who weren't even in their target audience. I think they do that by creating funny, relatable content with their mascot. I think there is a way I can do something similar without directly copying.

My motivations to work with a mentor

Hoping a mentor's expertise will lead me in the right direction to growing and expanding my startup. Aforementioned, I'm doing this all by myself, and could use some guidance on how to approach a business social media. Personally, I'm always on social media so I'm aware of the trends and memes but need guidance on how to translate that to a business account.


About my venture

Hopp Social Started 2022

Hopp Social is a social app focused on bringing people together—face to face again.

Countries of operation: United States of America