The most challenging part of running my business is time management, especialy with managing it, designing, and generating leads. Finding clients is difficult as I'm spreading myself thin by showing up across multiple platforms.
Actions I’ve taken so far
Besides posting across multiple social media platforms I have begun networking at virtual events. I also perform outreach with cold email and DM.
My future goals
I want to build an automatic lead generation system for the Pink Pins studio so I can focus on closing clients and designing trendsetting work.
My motivations to work with a mentor
For the past year, I have worked with an accountability partner who also started a new business and due to our relationship, The Pink Pins is a running studio. I'm seeking a similar positive relationship with an experienced mentor who can guide me in my decision-making as a new entrepreneur.
About my venture
The Pink Pins
The Pink Pins was founded in 2021 by Orulé Okorie and ran as a sister duo with Nkechidindu Okorie. Orule was inspired to create a full-service studio that makes a difference in empowering female-centered brands. Her design experience and Nkechi’s working knowledge of software development spans more than eight years. They work with a genuine passion for technology, design, and communications and believe in taking an idea, concept, or message and then producing strategic and seamless experiences across various formats - web, mobile, and print. As a brand design studio, they always look for new mediums to challenge clients’ goals. That’s why they strive to provide solutions based on extensive research and thorough analysis of clients’ current marketing, sales and product development strategy.