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My full assessment

Set up and Planning

  • Created a business plan
  • Performed a competitive analysis
  • Assessed the value of the market
  • Confident
  • Confident

Market Research

  • Confident
  • Neutral
  • Neutral
  • Not confident
  • Very Confident

Finances

  • Neutral
  • Neutral
  • Neutral
  • Not confident

Sales

  • Confident
  • Confident
  • Very Confident

Operations

  • Not confident
  • Confident
  • Confident
  • Very Confident
  • Very Confident
  • Confident
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Amadou Doumbia Entrepreneur

Location Sydney, NSW, Australia
Venture Industry Public Relations/Communications
Languages spoken
  • English
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

Turning my business plan into the foundations of the business. I’m struggling with identifying the correct next steps to take as well as the best platforms to utilise to build the business. I have a very clear vision for how to promote the business but forming the website and toolkits effectively is something I would love to gain mentor ship for.

Actions I’ve taken so far

I have written a thorough and preliminary business plan which I’m happy to share with my mentor.

My future goals

Identify how best to scale my concept.

My motivations to work with a mentor

Seek guidance on evolving my business idea from concept into a startup.


About my venture

So Started 2017

Simple Jargon was designed to bring the message of hard-working small medium enterprises (SMEs) to the masses. Founded by myself , Amadou with over 10 years of experience in communications, and having worked with various hospitality, retail and consumer brands such as BIG W, Ovolo Hotels, Sheraton, Swissotel, Kogan, WeWork and Uber, the company’s goal is to give these noted groups the tools and guidance needed to promote their business’ stories to a wider audience – both directly and through the support of the media. Simple Jargon’s mission is to help SMEs not only promote themselves effectively, but also communicate their unique perspective concisely – all within a cost-effective budget. At Simple Jargon, businesses are able to purchase specialized toolkits to map out and execute PR campaigns and/or plan events that get results. We aim to empower small and medium businesses to learn, facilitate and execute their own messages to the masses, allowing them to develop a deeper understanding of the process of how to reach their target audience. Simple Jargon was designed for new, small, medium businesses that may not have a large budget to bring on a, agency or an in-house communications team. When expert advice is needed, Simple Jargon offers access to experienced communication professionals that can help perfect a press release, or respond to a crisis.

Countries of operation: Australia