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Craig Brajevich Entrepreneur

Location Miami Beach, Florida, United States of America
Venture Industry Fashion/Clothing/Accessories
Languages spoken
  • English
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

I am new to the scene and this is my first business venture. I have some questions regarding the legal aspects of business. I would love to learn more about what business structure would be a best fit, the process and requirements of registering my business. I am not sure if I need to patent or trademark anything, do I need to register as a DBA? I have questions about the legality of me using the business name Sonder. Once I am comfortable and well informed with some of these questions, I can begin the product development stage and begin marketing!


About my venture

Sonder

Sonder is an idea that came about one night after I was introduced to the meaning of the word itself. Funny enough, sonder is not a published word in the dictionary, but is published is the Dictionary of Obscure Sorrows. The short of the meaning is that everyone around us is living a life just as complex and advanced as our own. I have experienced this emotion multiple times in my life, but was never able to label it with a simple word. After I was introduced to the word, I could not get it out of my head over the next few weeks and I decided to run with it. I have always appreciated fashion and figured that the two go hand in hand. I feel that the meaning of the word sonder is very powerful, moving and relatable. My motivation for sonder is stemmed from my passion for fashion, my curious personality in wanting to get to know others and their stories and my charismatic efforts in helping connect like minded individuals. My goal is to bring Sonder to life in a tangible/virtual way!

Countries of operation: United States of America