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There are free and cost effective social media platforms that are easy to use. For details please see the FREE guidance I offer at the web site I maintain as an extension of my volunteer work:
https://www.smalltofeds.com/2015/04/maximizing-free-social-media-utilities.html
The most important element is networking your platform. Networking is a vital tool in achieving an image/brand. Establish a network like a wheel. The hub is core content (web site, blog, books, articles, useful materials). The spokes leading from the hub are the tools to network content that is linked to the hub.
Contacts are the engines that power the wheel.
Content is the fuel that feeds the social networking contacts and powers the wheel.
As the wheel turns, the quality of the networking improves with feedback and the wheel climbs the optimization hill of the major search engines (SEO).
https://www.smalltofeds.com/2015/05/why-social-network-to-promote-your.html