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Aminat hi. The marketing section in your business plan should emphasize key aspects of investing in real estate, such as 1) tangible asset, 2) safe investment compared to others, 3) tax benefits (breaks and deductions), 4) capital increment over time, 5) rent savings, 6) cash flow generation, 7) equity building, 8) potential of portfolio diversification, 8) inflation hedging capability, 9) long term security, and so on.
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I agree with Miguel. In addition to the marketing section in the business plan, you should be able to demonstrate strong management/ governance skills in your investment pitch. The investor will want to be sure you can properly manage their funds. A quick fix for any management/ governance skills is to get people onboard that can complement your management/ governance skills through collaboration/ partnership.