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Starting a digital agency (currently freelance web developer): should I pick a niche or go broad?

I am web developer (freelance) and I want to start a digital agency. As a developer I picked all kinds of clients from various industries. But, now I want to start an agency and I get mixed advice: some suggest niche-down others to keep clients broad.

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I'd think long term and really focus on where you'd want your digital agency to be down the road. I'd say if you want to go big, go broad. An agency that benefits the clients (and themselves) most would have everything they need under one roof.

Report Magdalene's answer

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Currently, the market is very competitive, start broad in the beginning. you need clients at first. then once you are comfortable, you can select the niche depending on the business potential.

Report Yeshwanth 's answer

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Cephas.site.live has the answers

Report Cosmas's answer

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Hello Misha, When it come to a very competitive industry like that, the question is: do you want to become a big fish in a small pond, or a small fish in a big pond? If you target a niche first, and try to be a big fish in a small pond, then when you are ready, you swim to the big pond to meet shark

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Going broad might sound interesting but I don't think is the best for now considering the fact that your industry is a very competitive one at this era Is always nice to hold few things firmly than to handle many things lightly having too many clients you can't handle or satisfy will bring bad reputation for you especially as a beginner but picking a niche will help you stay focused and effective of course expansion is always welcome

Report Enoch .K.'s answer

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Hello Misha K,

Digital Agency is Excellent Idea, Most of the Online business are facing competition and they do require these types of service. Do contact me if you require any assistance.

Regards Anand

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