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What's better in a dessert shop specialization or constant innovation?

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Puedes tener ambos. Puedes especializarte en la elaboracion de postres tradicionales, pero dandole otras texturas, formas y prrsentaciones, algo que en cocina se le conoce como Deconstruccion.

Report Juan Antonio's answer

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Both-specializing allows you to build consistent brand identity and keep people coming back for a reliable, signature experience/product. Innovation allows you to position your business as cutting edge and create buzz around what is new . Sizzle from innovation sometime attracts people initially who end up being consistent brand customers. Innovation also becomes a great trial pipeline for developing the new specialized products that become your mainstay. I think the best question to ask is not a choice between innovation and specialization but how to strategically combine the 2. Best Wishes!

Report Steve's answer

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It's a good idea to define your specialized niche in the market when you first begin your business. What's the unique product that you provide that cannot be found elsewhere? Constant innovation -- changing your menu every few days -- is likely to lead to market confusion and may keep you from finding an audiencee.

Report Jabari's answer

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Having specialty products that keeps people coming back is very important. It will help you build your brand. However, introducing an innovative/seasonal menu item can help with bringing in new business.

Report Cortney's answer

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Ambos son importantes. Lo que debes tener en cuenta es como lo presentas.

Me explico: por un lado para los clientes es muy importante que tengas consistencia y calidad; hay cierto tipo de clientes que gustan del mismo producto siempre.

Por otro lado la innovación es fundamental para renovar tu carta de productos con cierta periocidad, por ejemplo cambies tu carta anualmente o estacionalmente (dejando claro algunos productos de la temporada anterior), esta renovación también te ayuda a estar a la vanguardia, actualizar precios y en ocasiones cambiar ciertos insumos que se han hecho muy costosos o difíciles de conseguir. Por ultimo está la innovación constante que también puede estar presente en tu oferta. Por ejemplo, aunque tengas una carta fija que dure un año, puedes ofrecer productos cambiantes con diferentes estrategias tales como: Postre del día, Postre de la semana, Mes del mango o similares que pueden estar escritos o denominados en un tipo de tablero si es en un sitio físico o en alguna parte de tu pagina web o Red Social. Es fundamental por ultimo, que seas muy claro en como comunicas estos hechos a tus clientes.

Saludos

Report Daniel's answer

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Gilberto hi. You may consider a hybrid approach. In any case, doing a previous market study you should be closer to a more realistic answer. Have success.

Report Miguel 's answer

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I would say combine both. You can't go wrong with innovation ideas that speaks same language as the brand identity you intend to build. You must be keen to know what innovative or creative spicing your business needs at each season and quickly tap into that because things and trends are constantly and fastly changing. When you discover a good area to innovate plan it with your team and take it. Take it while specialising on a signature products or products/services. My advice is use both. But be smart and data oriented in your decisions.

Report Austine's answer

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I would say combine both. You can't go wrong with innovation ideas that speaks same language as the brand identity you intend to build. You must be keen to know what innovative or creative spicing your business needs at each season and quickly tap into that because things and trends are constantly and fastly changing. When you discover a good area to innovate plan it with your team and take it. Take it while specialising on a signature products or products/services. My advice is use both. But be smart and data oriented in your decisions.

Report Austine's answer

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Having desserts that are your specialty allows your clients to become familiar with what you provide, but you may want to add an innovative day, maybe once a week offer a new idea which will also make your clients curious. If the surprise product is a hit maybe add it to the menu.

Report Maliaka's answer

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