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How do I position myself to the market and get customers

I have started by sorting out my niche building it up and building up a portfolio for my business on various social media accounts such as Instagram, Facebook and Linkedin. However, I don't know how to do marketing through those accounts to get clients and am not really good in word of mouth

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you need to do market segmentation and faciliate market target by make marketing plan for 3 years at least

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It's always best to join small groups. Whether it's on Whatsapp or Facebook. Once you have an audience get their attention through asking questions or offering free services.

Attention = Money

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Let me first admit that I am not experienced business consultant but I volunteering on this site and one of the first suggestions I see other Mentors giving is, "Write a Business Plan..."

No offense but there are a few things that should be identified first.

Background. I have started, and sold, Two other small businesses, one which was fully established and not quite making a profit when I sold it and the other was fully established and doing USD$4,000,000 a year in volume with a nice profit after about eight years in business (started in a new city from scratch). I have also started, and still own, several other small businesses, the major one doing in excess of USD$10 million (I wont say how much) and the others are doing just fine.

Never went to college but I read self improvement, philosophy, psychology, history and other books all the time.

After seeing multiple "mentors" suggesting a business plan I spent a few minutes online looking to learn what one was. Whew! If you are a one/two man show, just starting out, looks like a huge waste of time to me. Sure, if you want to do it, go ahead, and you will probably learn something but here is my "abbreviated" and introductory version of a business plan.

What is it you want to sell? Is there demand for it? How do you KNOW there is a demand? How will you be different from everyone else who may already be doing this? Numbers 3 and 4 should be very, very detailed. Especially number 4.

I only thought about the above four points for a minute but these four questions will get you most of the way down the road and you should be able to show it to several other small business owners, who are already successful, and they should clearly see whether or not you should continue with your idea or business plan.

If you cannot answer 2, 3 and 4 you are already in trouble.

But answer them fully and show the results to several people who should know and if they say "Yes!" you are on your way.

That said, even if I did this and someone, who should know, said, "No way you should do this..." I probably would have anyway but I would keep rewriting the above three questions until I had something that made sense.

Report Leo's answer

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Word of mouth is your best bet for new business so if you feel uncomfortable with it, get over it! Take a communication course. Read Dale Carnegie book, “how to win friends and influence people.” Over 50% of our business comes from repeat and referral. Back to Facebook, Instagram etc., build followers any way you can but spending money there, anywhere, on the internet, is likely a waste of time and money when you are brand new. Get out into the public eye, meet people, collect their names and emails and connect on social media. Meet people! It is simply too complicated to advertise on line. Meet people, in person, or online and build a base.

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You can actually hire some free lance marketing professionals for fairly cheap through Fiver. It's an application based system that allows you to connect with different professionals.

Report Sean's answer

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Hi Mubelwa,

I believe Leo has some solid advice. I would focus on the portfolio that you have created and get your work in front of them. That will be both online, as well as in person. Where can you show your work where people that you want to see it, will see it? Bring your product to those people and tell them how you can help tell their story with your business.

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