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What do corporate companies look for when hiring production companies to produce commercial content for them?

I would like practical information on what larger corporations and companies look for when hiring production companies to produce, film, and edit their commercial campaigns.

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4 answers

Hello, Lorene how are you?

Usually companies are looking for production partners with several qualifications such as; 1. Guaranteed quality of products produced 2. Guarantee accuracy and number of products 3. Good production operational standards

Perhaps some companies have additional special terms such as price commitment, product warranty and so on

My advice is to identify more detail what conditions the company wants and can we meet them? Then send a cooperation submission, regard

Greetings success

Anto

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Hi Kwarnanto,

I'm doing well! Thank you so much for your information. This is extremely helpful to me as I move into pitching for and working with more corporate companies.

How would you suggest I go about identifying what conditions the company wants?

I was thinking I could reach out initially to their marketing departments. But I want to learn what the normal procedure for communication, if there is one, would be.

Thanks again for your help.

LaKesha

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Hi Kwarnanto,

I'm doing well! Thank you so much for your information. This is extremely helpful to me as I move into pitching for and working with more corporate companies.

How would you suggest I go about identifying what conditions the company wants?

I was thinking I could reach out initially to their marketing departments. But I want to learn what the normal procedure for communication, if there is one, would be.

Thanks again for your help.

LaKesha

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Hi there!

I work with a lot of third party vendors on behalf of a large US corporation, and when looking at new vendors, I value

1) previous experience, especially with others in my industry. bonus points if you've done work that accomplished for your clients what I myself am trying to do

2) flexible packages/service levels - sometimes i have things in house that i want to reuse, sometimes i need more end-to-end support. be flexible and willing to meet me where i'm at

3a) extremely professional communication style and visual appeal, especially for a creative agency. the smaller you are, the more important this is.

3b) familiarize yourself with corporate language and realities. the larger the company you're pursuing, the longer things will take to get approved/signed/scheduled, etc. prepare yourself for those lead times.

4) Re: normal procedure for communication - try to get as close to the right decision maker as possible the first time you reach out. Otherwise you risk getting bounced around/ignored. This is tough as it might not be obvious at first - the bigger the company, the harder this is to find.

hope that helps!

  • Lauren

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