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Hi Michael. It seems that an e-commerce oriented website will satisfy your commercial need. There you can put the apps description, acceptance of terms / conditions / payment (i.e. via paypal), etc. before the downloading action by customer. For reference you may want to review similar websites of your competition. You can build your own site from scratch, use a template or hire an inexpensive young developer with experience. On the other hand, gather also complementary information from Microsoft platforms about cloud computing services, and see how to do the right match for your business idea, in coordination with the mentioned website. Social media is handy for supporting your publicity. Wishing you the best.