Firstly it depends on what KPis you needed to measure from your campaigns. Secondly where your campaigns targeted to the right audience or just to a random audience. If the above 2 are positive, then carrying out physical product marketing campaigns may be one thing you should consider. Just an opinion though.
Report Henry's answer
Thanks Henry, appreciate your valuable advice
Report Mohammad's answer
If you using that platform as ur promotional media,
first, u can check the insight of your business account, are ur followers engage with ur content? if ur followers didnt engage with ur content or account, u can evaluate ur strategy with customer journey principle.
here's the 5A (Aware, Appeal, Ask, Act, Advocate) do a brainstroming, breakdown ur customer problems
Report Mukhammad Nur's answer
Experimenting' plays an important role. Experimenting with a legitimate plan and right effort can certainly felicitate the brand's positioning, increase brand awareness and broaden the brand's reach. However, here are a couple of recommendations on the way to raise brand awareness on social media – Focus on visual contents: Interesting visual content on social media is more likely to stop you scrolling and attract attention to the content. Fresh and informative content that is useful to viewers would create trust and credibility with the viewers. So, post more engaging visual content such as images of your products, videos, or even live streaming videos. Approach influencers: In 2020 Influencer marketing has become a powerful resource for growing brand awareness. Those who are already experienced in the social media marketing or even new are exploring the domain of influencer marketing as well. In influencer marketing, you need to research the influencers who will be a good fit for your brand's voice and have relevant followers, then form a relationship by collaborating with them. Do ad campaigns: Companies willing to allocate a budget in increasing brand awareness can conduct profitable paid advertising campaigns. Facebook and Instagram empower with versatile and attention-grabbing ad campaigns. Use trending hashtags on Instagram and Twitter: Using trending hashtags or creating their own branded hashtags on Instagram and Twitter make posts searchable and optimize them into smaller niches in order that the audience can engage handily. Try to make your contents go viral: Every social media platform features a lot of potential for your brand. One of the large perks of social media is represented by the prospect of going viral. Usually, videos that interest most internet users are shared by them on their social handles, and these kinds of videos have a high possibility to go viral.