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To improve your business with the use of Internet, you need a Google business account with a custom email Certified by .Com. this gives you the ability to control your e -commence platform.
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Have you also looked into applications such as Thumbtack, Angie's list, 24/7 handyman app. These are Pay Per Lead type of sites and could help you start your referral base.
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If you are an artist, I think you should create portfolios on specialized resources. I mean that if you have a business Instagram profile, for example, it is excellent, but did you try DeviantArt? It is a quite popular online art community featuring different artwork. Behance also is one of the largest community-based networks for artists.