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Need help identifying & finding my ideal clients.

I am headshot and branding photographer. I have added marketing and promo video service for small business owners, entrepreneurs, and business professionals.

I want to find clients that need to have a few photo and or video shoots (images & videos ready use for their marketing) and build a residual income for my business.

Thanks in advance for you help.

Don

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6 answers

Google Business was looking for photographers at one point. They would connect you with a business that needed photographs for their Google listing. Maybe that is an option?

You can also connect with your local Chamber of Commerce -- maybe trade advertising in their newsletter or on their website for headshots. Then you are not giving away your services but hopefully getting much more in return.

Report Sarah F.'s answer

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Sarah,

Thanks for ideas. Greatly appreciated.

Don

Report Don's answer

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Getting your name out there is a big thing for finding your ideal clients once you have done this your clients will come to you and doing this is pretty simple but you also may want to start with studying you competition if there is any in your area next create a social media page for your company to promote it such as twitter you can use twitter to put your name out there as well as letting other people do it for you by retweet but first you must make sure you have consistency posting a few times a day and keep your posts short and sweet give them a taste of what your selling but do not give them the full course by doing this it will make them curious about you they may send you a message once they do this then you give them the full layout make them come to you people are always curious and this can be used to any businesses advantage when it comes to finding clients here are some tips for using social media to advertise yourself 1.Don't chase followers chase the conversations find conversations where you can add value 2. do not play the number game Ex you have 750 followers but none of them care about what you are selling nor do they have a need for it so more then likely they will not even read what you post so that 750 does nothing for you but say you have 10 followers who are interested in what you are saying use these 10 people although 10 is a small number it is a start because these 10 engaged followers will talk to you and retweet your post get your name out there even refer friends to you which will bring more followers 3.There are 4 B's to use doing this Be committed Be consistent Be interesting Be interested lets talk about being interesting.....when posting a tweet always think about how it could be more interesting this will cause more people to search you out and want to follow you.......Be interested when you see a conversation you can help with offer you help and instead of just saying what you are doing ask others what they are up to as well i have quite a bit more on marketing through social media this was just a small piece trying to sum up basics and no its does not limit you to twitter instagram is an amazing place to advertise i have watched clothing companies grow from nothing to probably making several million dollars in revenue a year in just a few years on there its all about how you play your cards the moves you make the connections you make if you are interested you can message me and i will look deeper into your company i will look at your competition for you and look into their business and how they done it and if you are wondering i am studying to be a management consultant and have dealt with a couple things like this before i will be more then happy to help get you business started and put you on the map please feel free to contact me either on here or by email if you would like rhcantrell010@gmail.com

Report robert's answer

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Robert,

Thanks for the reply and info.I keep this in mind.

Report Don's answer

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Hi Don. There are three key things that will help you move closer to your goal:

1- The first one is that you develop a strong competitive advantage. Your current pitch is a bit vague and doesn't make it very compelling. You sound like another photographer amidst many. Nothing to make you stand out. This can be summarised as your unique selling proposition or on-point proposition. Withouth this none of your marketing will ever take off as you'll be trying to be too many things to too many people. So rather than broadening you want to narrow down. That's the key to effective marketing and without this all subsequent steps will be much more difficult and costly.

2- The second really important step is to understand the target market you're going after. After all if you can't describe them well, you can't really target them with your adds. To do this, If you have existing customers decide who of those is your ideal customer and learn all the demographic and psychographic information you can about them. This creates a clear picture of the target market you're going after. You've mentioned small business owners, entrepreneurs, and business professionals but to get laser focused it's best if you start out with just one of those and get really clear about them.

3- The third component is that you understand your target market, their pains, needs, wants, challenges, frustrations and aspirations. Also find out what you're competition are doing and be different. Offer better quality, better service, better pricing a better solution a better technology and whatever you can think of to clearly differentiate and become the go-to photographer in your niche. If you have an existing customer survey them as to why they used you, what they liked, disliked, if they used other services besides you, what you could have done to win that other business, anything else they like to add that will help you improve your products or services.

If you can fine-tune the two elements described you would create a sales funnel where you can put x amount in to take y amount out. That means having an add that operates like an ATM. Only at this stage can you outsource everything in the business and have it generate residual income without you having to be there.

Tip: Low-cost sales generation. Whilst you figure the above three foundational elements out, you can find someone who works in a non-competing complementary business servicing your desired target market and structure some kind of deal for introducing you. Maybe reciprocate and do it for free or simply do a barter system or small comission, up to you. Example a web designer can introduce you to take all the 'Meat the Team'' and 'Executive headshot' pictures. In return you can introduce him to owners who need a website makeover. Ask for referrals from existing clients.

Best of success!

Report Giorgio's answer

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I do run a photography company too and I can share what I have come to know works great.

Be happy all the time doing what you love. Talk very seriously about work and as if you have complete control over it all. Do great work and share it on social media.

Collaborate with other teams and business who might need your services. Sell your work and what you do. Being friendly helps a lot.

Things will change if your market changes, but these things in general will help you everywhere with all the segments and get good feedback too :)

Report Manik Singh's answer

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