Hi Julie, and welcome to the vast world of Entrepreneurship. I think you must focus on defining your "Marketing Dominating Position". But what exactly is that? (You may ask). It is simply any value-added customer perceived benefit, or a combination of benefits, that differentiates you from your competitors; and does so in a strong enough manner that it makes your business the logical choice in the minds of your prospects and customers.
We offer a FREE 4 part video course that explains more about this and helps you with the first steps on how to define it.
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Institute for Business Success, LLC
Publié le 17/09/17