Détail de la question
I am a qualified psychotherapist specialising in CBT. I enjoy working with male clients (mainly mid-life) and I hope to develop a brand that is focussed towards this under-represented segment. I'm not thinking of out and out 'man therapy' type brand but more a name and brand that would appeal to men (and some women).

Hi Julie, and welcome to the vast world of Entrepreneurship. I think you must focus on defining your "Marketing Dominating Position". But what exactly is that? (You may ask). It is simply any value-added customer perceived benefit, or a combination of benefits, that differentiates you from your competitors; and does so in a strong enough manner that it makes your business the logical choice in the minds of your prospects and customers. We offer a FREE 4 part video course that explains more about this and helps you with the first steps on how to define it. You can contact us at: Institute for Business Success, LLC www.topbusiness.coach JR.Gomez@topbusiness.coach Twitter: @CoachJuanGomez Publié le 17/09/17
September 17, 2017