In this type of business location is everything, find someone local who has started this business, that can be very easy, go to an existing shisha bar and ask for the owner, buy him/her a drink, and s/he will start talking, if you get a good location, try and negotiate a good price, pay for 1 year, but before you pay work out all the costs that you will need including salaries. Make sure you can pay for at least 6 months. If your available funds can't last 6 months, then you are going to the casino with this money. Do a simple market survey, don't target your inner circle of friends and family, talk to strangers. Identify the items you will need, and make an inventory, price margins etc, it's a tough business but not impossible, combine it with good food, and people will start flocking it, research on good designs that can make the place attractive and eye catching, it should be on a busy street not in some dump. If it's close to a University, even better, good luck, once it's started don't forget to invite us.
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