To attract people to your site to hire you and to generate passive income from selling your intellectual property, you need to build a reputation and market yourself as an expert in the field. Not only should you build social media presence and post content there that has value (not advertising) so people will follow you, but you should find other venues where you can expose yourself as a coach, a mentor and a leader, such as conferences, TED talks, television and radio shows, articles in written media, etc. Once you generate a following and a reputation, clients will sign up and people will buy your published work. You also need to attend networking events where your potential clients go.
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